Corporate Team

P. Brendon Lundberg

President & CEO, Board Member

Brendon co-founded Radiant Pain Relief Centres with a vision to build the safest, most consistently effective and appealing solution to the epidemic of chronic pain. Combining a mission to change the way chronic pain is treated with deep experience in healthcare management, marketing, business development and sales, Brendon and Dr. David Farley opened Radiant Pain Relief Centres in West Linn in February 2014. Following the success of the first center, they are laying out a plan for expansion to open new centers in new markets nationally and internationally. Previous to founding Radiant, Brendon played key operational and business development roles for two Portland-Area Portland Business Journal and Inc. Magazine Growth Award winning companies, and was the Director of Sales and Marketing for another Portland-based medical device start-up. Brendon holds a BS in business marketing and an MBA.

Brendon’s wife, Rachel, is the owner of Lundberg Yoga Teacher Training Program, and teaches at the Gudmestad Yoga Studio and Stafford Hills Club. They have three children and live in the Portland suburb, West Linn.

Mark Hough

Chief Financial Officer (CFO)

Mark, a Yakima, Wash. native, is a veteran finance and operations executive, with almost 30 years of experience in financial planning and modeling, budgeting, financial reporting and cash flow management. He most recently served as the CFO for a Day Wireless Systems of Portland, Ore; and also held lead roles in financial operations for Nautilus, of Vancouver, Wash., where he managed Internal Audit and Sarbanes-Oxley control testing in five countries, and Daimler AG of Portland, Ore. He specializes in the financial, administrative and human resources build-out for start-up and growth companies; and also creates best financial business practices and policies.

Mark earned a bachelor’s of science in business with a concentration in accounting from Oregon State University. When he’s not reviewing budgets, Hough enjoys spending time skiing, golfing, running and mountain biking. He’s been in the Portland, Ore. area for 20 years, and resides with his wife and children outside of Vancouver, WA.

Curt Hugo

Chief Operating Officer (COO)

Curt joins our team as COO, having developed a strong foundation of operational experience as one of the first franchisees with Dutch Bros. Coffee. Curt was a franchisee with Dutch Bros. for almost 15 years, growing his company from one small kiosk with 6 employees to 7 locations with 178 employees. Prior to his time at Dutch Bros., Curt was at Morgan Stanley as a Financial Advisor, and spent 7 years at State Farm Insurance before that.

Curt earned a Bachelor of Arts in Finance and Accounting from the University of Oregon. Go Ducks! Curt and his wife Tracey have 3 sons, and live in Boring, Or (yes, Boring) outside of Portland. Curt spends most of his free time participating with his boys in their activities, whether it’s coaching flag football or basketball through the YMCA, being a Scout leader or building set for the local children’s theatre group.

Dr. Melissa Cady

Chief Medical Officer

Melissa Cady, D.O. is an American-trained osteopathic physician trained extensively in the traditional medical field. With a background of athletic endeavors, personal training, and physical therapy aide work, Dr. Cady’ medical school education was followed by a year of general surgery, a year of internal medicine, three years of anesthesiology, and a year of pain medicine fellowship training. She is currently board-certified in anesthesiology and also in pain medicine through the American Board of Anesthesiology.

Known as the Challenge Doctor, Dr. Cady chose not to join the typical pain practice out of conviction that there is a better way to address pain’s root cause with better education being a critical component. Her first public educational effort is reflected in her recent book/audiobook release, PAINDEMICA Practical and Holistic Look at Chronic Pain, the Medical System, and the antiPAIN Lifestyle. It is deemed by many to be a valuable perspective when facing or rethinking how one’s chronic pain is addressed in today’s medical climate and emphasizes why patient engagement, advocacy, and self-care are essential throughout the pain journey regardless if medical interventions are utilized.

As a result of the book, Dr. Cady created, manages, and self-funds the PainOutLoud.com website to highlight the video stories of those who have found ways to overcome their pain and also the thoughtful professionals who are devoted to helping those in pain with more holistic and educational approaches. Her hope is that people in pain will better understand why certain options may better address the root cause of their pain and only use more risky interventions as a bridge or a last resort for extreme symptoms that may hinder their progress. By minimizing or avoiding chronic masking of pain with drugs and other riskier interventions, Dr. Cady challenges people to improve their function and decrease suffering with more conservative measures so that they can live a life with less pain and more joy.

Dr. Cady loves animals, dancing and traveling—she is especially fond of Australia and New Zealand. Oh, and she has a passion for the platypus, which ironically has a connection to pain (male spur has painful toxin untreatable by opioids).

Board of Directors

Edward Brennan, Ph.D., Chairman

Dr. Brennan is a trained biochemist turned entrepreneur who has participated in the development, management and financing of new medical technology ventures for more than 30 years. He has held several executive leadership and board positions in medical diagnostics, cardiology, urology and more. He has been involved in more than a dozen IPOs, mergers or acquisitions.

Dr. Brennan has served on the board of directors of several private companies, and was on the board of trustees of Goucher College, Baltimore, Maryland. He currently serves on the board of Integral Spine Solutions and is the lead independent director of Kilroy Realty Corp. Dr. Brennan holds B.A. degrees in chemistry and biology and a Ph.D. in biology from the University of California, Santa Cruz, California.

Thomas Rota, Board Member

Mr. Rota is the managing member at Formational Ventures in Palo Alto, California He is an expert in corporate finance and capitalization strategies for startup and emerging growth companies. He began his career in finance with The Ford Motor Company and Kimberly Clark, before moving to Silicon Valley where he evolved his finance experience into venture-backed companies. Since then, he has lead several companies through growth and initial public offering (IPO) in both chief financial and chief information officer roles. He has raised more than $300 million in capital financing. Mr. Rota received his B.B.A. and M.B.A. degrees in finance from George Washington University. He resides in Palo Alto, California

Advisory Board

David ScottAdvisor

Phil Lundberg, PhDAdvisor

Amanda GoolsbyAdvisory Board Chair

Kathy MauckSpecial Advisor

Jeff Dotson, PhDAdvisor

Jason SmithAdvisor

Clinical Team

Our Medical Team is seasoned, experienced and highly caring. Radiant Pain Relief Centres are staffed with qualified and trained care providers who work hard to understand each unique patient situation and to deliver a care experience that is communicative, attentive and outcomes based. We strive to include the patient’s spouse, companion and other familial support to enhance and support the care outcomes.

Our Chief Medical Officer is David Farley, MD, a physician with nearly 30 years of family medicine experience, and a graduate of the Harvard-MIT Health Sciences & Technology program. Dr. Farley knows the challenges of dealing with chronic pain and the limitations of treatment options previously available. He oversees a team of exceptional medical and academic thought leaders, which comprise our Medical & Science Advisory Board.

Dr. Farley has also undergone advanced training in Rome, Italy with Professor Guiseppe Marineo, who led scientific research and development, and is the sole owner of intellectual property rights to Scrambler Therapy®. This ongoing relationship with Professor Marineo is critical to Radiant’s goal of delivering consistently successful clinical outcomes.

Central to our care delivery are Patient Care Managers. These highly skilled technicians will work with each patient throughout care to deliver our exclusive therapy and help create the optimal pain relief experience. Our Centre Managers help guide each patient and their spouse, companion and/or familial support team through their care experience and help create a warm, welcoming environment. They are trained in very exacting protocols for both the technical aspects as well as soft skills of communication to help ensure a consistently positive experience and result.

Jasmin Brown

Center Manager

Jessica Dyrdahl

Care Manager

Are you the right candidate?

Is chronic pain getting in the way of your life? Are you on the verge of considering surgery to relieve your pain? If so, you may be the perfect candidate for our unique treatment. Complete our intake questionnaire to see if you quality for a free consultation and treatment.


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