ABOUT THE THERAPY PATIENT SUCCESS STORIES CONTACT BLOG FREE TREATMENT Call (503) 379-0790

The Four (or Five) Ps of Marketing, and How They Apply to Our Approach at Radiant Pain Relief Centres

Uncategorized Mar 07, 2019

At Radiant Radiant Pain Relief Centres, we cannot rely on insurance reimbursements to sustain our business. The only way we can survive—and thrive—is by delivering real, consistent value to people seeking relief from their chronic pain. To do that, we need to think in terms of marketing.
Everyone who has taken a Marketing 101 course is taught the four (sometimes five) Ps of marketing: product, price, place, promotion… and people. Though not traditionally part of the four Ps of marketing, “people” is sometimes considered a fifth P. Given the high-touch, personal experience involved in relieving someone’s pain, we consider people to be an important component and consideration.

The First P: Product

At Radiant we’ve taken a technology, which has been ignored and misunderstood by mainstream medicine, known in the medical literature and by the FDA as Scrambler Therapy, and built a nove delivery model around it. The product is a safe, effective way...

Continue Reading...

The Future of Chronic Pain Relief

Uncategorized Mar 07, 2019

Chronic pain is a huge, complicated problem, which most clinical professionals touch in some way. Yet most of the therapies that exist are limited, outdated, and inconsistent. The scientific understanding of pain, chronic pain in particular has changed significantly in recent years. Yet the therapies have not. This is due to the latency it takes for new science to filter is way through the masses, both consumers and healthcare professionals, and because of economic disincentive to both consumers and healthcare professionals to move away from therapies that have insurance coverage/reimbursement.

We now understand chronic pain to be problem of the brain, not so much the tissue. Yet most therapies consist of approaches that only address the tissue, or they are pharmaceutical, with impact to the entire chemistry of the body. For these reasons, the current treatment options are often ineffective, and may in fact be risky, dangerous, or addictive.

The science clearly indicates that lll...

Continue Reading...

How Our Unique Business Model Enables Us to Address Chronic Pain Effectively

Uncategorized Mar 07, 2019

You might think that, in the realm of healthcare, a business model is a secondary concern. In many ways, you’d be right. We’re not interested in excessive profiteering. We want to reach as many people as possible with a solution to their chronic pain. What became increasingly clear, however, is that our business model was an integral part of succeeding in that objective.
We had a treatment that both experience and clinical studies told us could make a powerful difference to the lives of people in chronic pain. To effectively spread the word about that treatment, we needed to find a way of delivering that treatment sustainably.

Our early years, from February 2014, was our equivalent of the Hewlett-Packard garage; a time to try out various different ways of doing things until we settled on an approach that worked for us and for the people we served. It ended up being a much deeper learning process than we/I had expected, but one I look back at now with gratitude and...

Continue Reading...

How I Discovered an Underused Therapy for Chronic Pain—And Why It’s Not More Widely Available

Uncategorized Mar 07, 2019

You might wonder why there aren’t more effective ways of treating chronic pain. If you or someone you love suffers from a chronic condition, you may despair. Surely, with all the money dedicated to treating every existing disease, it must be possible to develop effective therapies for chronic pain?

Unfortunately, there are several reasons both why chronic pain is often overlooked and why those therapies which are developed don’t reach a wider audience. Let me give you some background.

In 2011, I was working as director of sales and marketing for a medical device company in the wellness, prevention, and anti-aging industry—our main product was a diagnostic to measure oxidative stress, more commonly known as free-radical damage. I had helped the company put the “go-to-market” strategy together, launch, and build the initial sales channels.

The earliest adopters of this technology were chiropractors, who were usually comfortable with both cash-model and...

Continue Reading...

How Chronic Pain is Like Credit Card Debt, and How Scrambler Therapy Can Help “Pay Off” That Debt

Uncategorized Mar 07, 2019

If you live in the United States, or any other industrialized country, you’re probably only too familiar with the experience of racking up credit card debts. You might be surprised at how similar chronic pain is to credit card debt.

Allow me to explain the analogy. Imagine that you have a card with, say, a $3,000 credit limit. You use it routinely for groceries, gas, school supplies for the kids, and weekends away. As long as you’re at least making the minimum payments, it’s no big deal. But what if you have a $2,000 balance on the card and, all of a sudden, your car breaks down, saddling you with a $1,300 car repair bill?

It’s a problem. Instead of staying within your limits, you have now exceeded them. This means penalties—fees you will pay for exceeding your credit limit. Worse, what if you won’t get paid for another four days and you were relying on your credit card to buy groceries? What about the kids’ soccer registration? These were...

Continue Reading...

How Is Chronic Pain Like Hearing Loss (It’s Not How You Think)

Uncategorized Mar 07, 2019

When my business partner and I decided to start offering Scrambler Therapy (ST)—a unique new approach to chronic pain—on an independent basis, we knew that the model would need to be as innovative as the treatment. Why? Because we already had experience of offering it to conventional medical doctors, and their response showed us that the medical establishment was not well placed to accept novel therapies such as ST, even when individual doctors could see the value.

I had previously worked in the hearing aid industry, and that experience was to stand me in good stead. I knew the drivers of success in profitable hearing aid clinics. I knew the methodologies of marketing, of selling an out-of-pocket solution, and of creating value and overcoming objections to drive sales, and I knew the nuance of doing that in a healthcare environment where neither the patient wants to be sold to, nor, generally speaking, does the practitioner want to be perceived as a salesperson....

Continue Reading...

How Radiant Relief Almost Died before It Ever Had a Chance to Succeed, and What Saved It

Uncategorized Mar 07, 2019

In an ideal world, Scrambler Therapy (ST) would be readily available to anyone who needed it. ST is a healing modality that is proving highly effective in the treatment of chronic pain; yet, you probably haven’t heard of it. Why? Because it hasn’t become part of mainstream medical practice. There are a few reasons for this.

Categorically and fundamentally, ST is novel—novel in its underlying theory, novel in its mechanism of action, and certainly novel in its results. Some people believe that it’s “too good to be true.” In which case it’s easier to dismiss it than adopt it, particularly if it challenges status quo thinking and might have an impact the economics of that status quo.

When my business partner, Dave Farley, MD, and I ordered our first ST device and opened our first pilot clinic in February 2014, we did not intend to try to seek exclusivity for the technology. Yes, we thought we might have the basis of a better business model, but...

Continue Reading...

Ten Things Most People Don’t Understand about Chronic Pain

Uncategorized Mar 07, 2019

Chronic pain is an epidemic, affecting an estimated 100 million people in the United States and beyond. Unfortunately, chronic pain is quite poorly understood, even by doctors and other health practitioners. Many people afflicted by it never attain long-term relief, free of side effects. The good news is that, for most, that doesn’t have to be the case. It is possible to gain relief that lasts. The first step is to understand how chronic pain originates, why the mainstream medical system is not set up to treat it effectively, and how it can be treated.

Chronic pain can be defined as pain that is sticking around longer than is appropriate, or growing in intensity beyond what is appropriate with or without a clear cause. Typically this means pain that has been present for 3-6 months or longer, but for pain that is growing disproportionately, it might actually be sooner.

#1) Pain Originates in the Brain

#1) Pain Originates in the Brain

This might sound like a strange statement. After all, if you burn your hand,...

Continue Reading...

Book Bites: A New Way to Tackle Your Chronic Pain

Uncategorized Mar 07, 2019

Chronic pain is a complicated and increasingly common problem that affects millions of people around the world. Complicated in how it intervenes in our lives, complicated in its understanding and origin, and complicated in how healthcare has grown to understand and address it.

I know that chronic pain sufferers, and those that care for them, are two things if nothing else:

  1. Survivors—living in chronic pain is hard; it takes bravery, courage, and strength that anyone who has not lived it could never understand.
  2. Smart—when the common answers given to a complicated problem like chronic pain are not satisfactory, we learn to ask more questions, to dig deeper, to become our own researchers and advocates.

I am a chronic pain sufferer myself. I have a condition of the spine which causes pain and stiffness in my low back, and which has caused intense pain to radiate down my leg and into my groin. Movement, sleep, activities, and my attitude have all been compromised because of...

Continue Reading...

After watching this, your brain will not be the same!

Uncategorized Mar 07, 2019

In a classic research-based TEDx Talk, Dr. Lara Boyd describes how neuroplasticity gives you the power to shape the brain you want. Recorded at TEDxVancouver at Rogers Arena on November 14, 2015.

 
 
 
 
Continue Reading...
1 2 3 4
Close

Join With Us in Changing the Way Chronic Pain Is Understood and Treated