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“I’d like to start a movement to change the way chronic pain is understood and treated”

Uncategorized Mar 07, 2019

"I hope to do that with this book; to change the way chronic pain is understood and treated, to ease suffering and to help shift society to a higher level of engagement, ownership, empowerment in whatever they’re dealing with. Pain is the perfect subject because it is both literal and metaphoric. It is entirely human. If people can find relief from the case I make and the business we’re building that would be tremendous. And if they move beyond just analgesia and into a higher level of joy, connection, productivity, then maybe the world can be a bit better for all of us."

I had the pleasure of interviewing Brendon Lundberg, about his book Radiant Relief, A Case For A Better Solution To Chronic Pain. His vision for changing the way, the 100 million person, $600billion a year problem of chronic pain is understood and treated is ambitious as well as inspirational. Radiant Relief is about a novel approach, creative thinking and disruptive innovation, which has...

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A Case For A Better Solution To Chronic Pain

Uncategorized Mar 07, 2019

“A person who sees a problem is a human being; a person who finds a solution is a visionary; BUT, the person who goes out and DOES SOMETHING about it is an entrepreneur.” – Naveen Jain

The Pain Problem

So much has been written and discussed in the news and media about the opioid addiction epidemic and about the 100 million people, $600 billion dollars a year problem of chronic pain that underlies it here in the US. The number of people who suffer from chronic pain is greater than those who have cancer, diabetes, and cardiovascular disease combined. Without question, both the size and severity of the opioid addiction epidemic and the chronic pain problem affect nearly every one of us directly or indirectly. Both are shattering lives, destroying families and disrupting society.

It is time for better solutions, which start with a better understanding.

Recently, I had the privilege of attending my friend, JJ Virgin’s Mindshare Summit in San Diego. There, on the...

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This New Book Is A Compelling Case-Study Of A Manifesto And Bold Mission

Uncategorized Mar 07, 2019

By Benjamin P. Hardy, Reproduced from Inc.com

I’m constantly reading new and different books, trying to learn how to optimize my life. But also, I read books, study companies, and watch people simply to get ideas about how to better approach my own goals.

I came across Radiant Relief: A Case for a Better Solution to Chronic Pain, by P. Brendon Lundberg and David B. Farley MD and was pleasantly surprised. The book is essentially a manifesto about the backward methods of society and the healthcare system in approaching human pain and suffering.What I thought was interesting about the book, beyond the message, was that it laid-out their business model and why their model may or may not work. They provided context into the current problem of how pain is perceived by society and treated in the medical industry, essentially it is treated with drugs. A clear reflection that there is a pain problem is the opioid epidemic.

A core argument of...

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How to Understand Chronic Pain

Uncategorized Mar 07, 2019

We all experience pain. It happens when we fall over as children and graze our knees, when we drink too much alcohol and give ourselves a hangover, or when we learn the hard way not to touch things that are hot. This kind of pain—acute pain—is part of life. The message is so clear and unambiguous that most of us don’t give it a second thought.

Through long experience, we’ve been conditioned to understand pain based on the simple formula that pain = problem. If pain is a problem, the quicker we can mask, dull, or remove it, the better. In other words, we conceive of pain as a simple cause-and-effect equation. “I feel pain, therefore something is wrong.” Sometimes that is the case. At other times, particularly in the case of chronic pain, it’s not that simple.

To understand the roots of chronic pain, and the reasons why it persists even when we treat the apparent “problem,” we must begin by changing our thinking about it. To change...

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How Big of a Problem is Chronic Pain, and What Are the Main Obstacles to Healing it?

Uncategorized Mar 07, 2019

A staggering number of people suffer from chronic pain. In the United States, chronic pain affects more people than cancer, diabetes and cardiovascular disease combined—more than 100 million—with similar statistics being reported throughout the world. This represents an immense cost, both to individuals and to society as a whole.

Given the economic burden chronic pain imposes at all levels, it’s almost impossible to calculate the exact cost. Nonetheless, it is safe to say that the direct cost of care in treating chronic pain pales in comparison to the real costs—in terms of quality of life—imposed on individuals, families, employers, healthcare providers, governments, and society at large.

According to the American Academy of Pain Medicine and others, the financial impact of chronic pain in the United States, as measured by the direct cost of care and the loss of productivity, comes in at approximately $600 billion. From visiting with many...

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The Frequently Overlooked Importance of Context in Healing

Uncategorized Mar 07, 2019

If you live in a modern industrial society, you’re probably used to thinking of medicine in standard terms. A pill should work the same, in most cases, for each person that takes it. Through my own experiences with chronic pain, however, and my wife’s unique health journey, I’ve come to see how care can differ radically from person to person, modality to modality. These experiences have had a great influence on how I see the problem of chronic pain and how I’ve modeled a novel solution to that problem.

When I was a kid, my dad was in hospital administration. I have fond memories of visiting the hospitals where he worked, meeting the doctors, and being in that environment. I also had an uncle who was a chiropractor, so I grew up getting chiropractic adjustments. Though he didn’t promote the nutritional and functional programs that many DCs do now, it gave me a broader exposure that I might not have had otherwise, and probably primed me for the...

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Subscribing to Healthcare? a New Model That Makes Ongoing Care Accessible

Uncategorized Mar 07, 2019

For most people, the idea of paying an annual subscription to access a healthcare service is completely alien. They pay their insurance premiums or, if they are uninsured for a particular therapy, pay when they require it.

As Radiant grew, we realized that we had the safest, most consistently effective, most appealing solution to the big problem of chronic pain, through technology, based upon the latest scientific understanding of chronic pain – that is a problem of the brain not the tissue. For various reasons, including a lack of understanding around the science and economic disincentives to adopti it, this approach has been ignored by mainstream medicine and lacks viable insurance coverage. In order for us to scale this therapy on large scale, we needed to make it affordable to most people. We needed to think differently and operate outside of the confines and drivers of traditional healthcare delivery.

How The Therapy at Radiant is Different?

Despite successful studies...

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An Analysis of Chronic Pain and a Potential New Solution

Uncategorized Mar 07, 2019

With as many as 100 million sufferers in the United States alone, chronic pain is an epidemic. If you’re reading this, I’m going to go ahead and assume that you suffer with chronic pain yourself, or care for someone who does, in which case you’ll know that chronic pain is highly complicated, highly individual, and even highly subjective.

Likely, you’ve lived through the inevitable evolution: when one approach does not work, you move to the next. In time, for many patients, due to a process of disappointing outcome after disappointing outcome, chronic pain begins to take on an emotional component that only makes the situation worse. Discouragement, depression, and anxiety often add fuel to an already growing fire. Sometimes, this is exacerbated by the frustration of both patients and clinicians with limited outcomes and few options. Over times, the emotions themselves may contribute to or cause pain.

The condition of chronic pain sufferers, when faced...

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